THE TOOLKIT
Top 10 Business Arguments

There are many arguments you can use when trying to build your case. Their viability and impact will vary depending upon the situation and audience. However, in business our research has identified the top ten strongest business arguments for building your case and getting your point across. In order of impact, they are:

1. Money Case

• It will grow revenue.
• It’s cheaper.
• This will save us money.

2. Time Case

• This solution will get us to market quicker
• This will save us time.
• It will create more efficiencies.

3. Quality Case

• This technology will create a smarter product.
• Our solutions deliver a better end result.
• We will end up with less recalls.

4. Competition Case

• This will put us ahead of the competition.
• We will be able to gain market share.
• Going in this direction will give us a competitive advantage.

5. Strategy Case

• This solution is part of our long-range plan.
• It fits into our strategic goals.
• This will give us a more strategic position for potential market fluctuations.

6. Safety Case

• We will increase overall security.
• It will save lives.
• This will reduce accidents.

7. Legal Case

• This will show that we are compliant.
• We will minimize any legal risk.
• It will reduce our exposure to future law suits.

8. Morale Case

• People will feel better.
• It will increase motivation and drive.
• This brings people closer together.

9. Ethical Case

• It’s the right thing to do.
• We will be regarded as a humanitarian organization.
• It’s best for the community, us, and the people involved.

10. Experience Case

• It’s worked in the past, and the situation here seems very similar.
• My gut instinct tells me this is the direction we should go.
• It just seems like the best course of action.